Mix the pancake mix & water together until just combined. Gently add the chocolate chips in.
Heat a large skillet over low-medium heat. Add butter or non-stick spray. Using 1/4 cup measuring cup, scoop out pancakes one at a time & add to the hot skillet. Flip pancakes when edges look dry & they have bubbled up. You can test it by sliding the corner of your spatula under the edge - if it lifts up easily it is ready to flip. Cook on the second side until they easily release from the pan & set aside to keep warm. (I put them in the oven on the lowest heat possible.)
After you've made about 4 pancakes of the regular batter, add 2 drops of pink food coloring. Mix gently to evenly spread the color. Make 4 pancakes that are light pink. You may want to lower the heat a bit so they don't brown as much. Repeat this process, adding 2 drops of food coloring after every 4 pancakes to get darker pink each time.
After about 3 or 4 rounds of adding pink, once you're towards the end of your pancake batter, add the red food coloring to the mix to get a deep, rich pink tone. If the mix is looking flat & liquidy, add 1/2 cup of pancake batter & 1/4 cup of water to the bowl to fluff it back up.
Keep all of the pancakes warm until they are finished. Now you have several shades from regular tan pancakes to light pink & all the way to bright pink.